Max Calderan
Company Setup · Funding Access · Global Marketing
This is how we will help you build a globally recognized endurance event series through the Rub Al Khali, green the Calderan Line, establish your sports and tourism company in Saudi Arabia, and make sure the world is watching all of it before Expo 2030 and the FIFA World Cup 2034 put this country and your mission on every screen on the planet.
The Company
We set up your sports and tourism company in Saudi Arabia from the ground up. That means the MISA Investment License in the right category for sports event operations and tourism, the Ministry of Tourism license for tour operations, the Ministry of Sports registration under Saudi Arabia's new 2025 Sports Law that requires all event operators to be on the National Sports Register, and the GEA event permits for the EQRUN specifically. These are not the same thing and most people do not realise they need all of them. We do.
After the company is formed we handle every government portal that follows. Commercial Registration, Chamber of Commerce, ZATCA for tax and VAT, GOSI for social insurance, Qiwa for workforce management, MUDAD for wage protection, Muqeem for residency, and the National Address. Each one is a dependency for the next thing you want to do. We get them all done so you never hit a wall when an opportunity shows up.
We also set up your Saudization compliance plan from day one. The Saudi government tracks Saudi national employment in real time. Companies that are not compliant cannot issue visas, win government contracts, or renew permits. We build a hiring strategy that keeps you clean from the start.
Saudi Partner or Without
Without a Saudi Partner
100% foreign ownership is fully permitted in sports and tourism. You own everything and answer to no one. Cleaner, faster, and the route we recommend to start.
With a Saudi Partner
Where a partner becomes valuable is on the grant and government funding side, specifically for the Greening Project. The Saudi Green Initiative has SAR 705 billion already deployed. A Saudi entity in the structure opens certain doors faster.
"Our recommendation: start clean with full ownership. When the time is right, we make the right introductions."
Funding and Grants We Unlock For You
This is where it gets interesting. The company registration is the key that unlocks a set of doors most people do not know exist.
Tourism Development Fund
SAR 15 billion government vehicle financing sports and tourism ventures. 90% government loan guarantees. SAR 2 billion partnership with Riyad Bank. A registered company with a project like EQRUN is exactly what this fund was built for. We help you apply.
Saudi Green Initiative Grants
Active grant programs for private sector land restoration and environmental rehabilitation. The Calderan Line Greening Project is one of the most compelling applications this fund could receive. We position it properly and submit on your behalf.
Expo 2030, Qiddiya and STA
We register you with Expo 2030's Commercial Partnership Programme, pre-qualify you as a vendor with Qiddiya Investment Company, and register your brand as an official Saudi Tourism Authority partner. These are the tables where the biggest contracts between now and 2034 get awarded.
The Marketing Engine
You have something most brands would spend millions trying to manufacture. The work is to make sure the world actually hears about it at the right scale and in the right way.
Most agencies will run ads. Post content. Send some emails. Wait for results. That is not what we do.
We built a formula that has generated over 20 million dollars in results across 180+ businesses. The way it works is simple in concept and difficult in execution: we get the right message in front of the exact right person at the exact right moment, and we make it feel like it was written specifically for them. Not broadcast at them. Because the only marketing that actually moves people in 2026 is marketing that feels personal.
Here is how that formula applies to what you are building.
The Global Adventure Community
The EQRUN is not just a race. It is the most extreme endurance experience in the world's largest sand desert, and the people who do things like this do not respond to ads. They respond to stories told by people they trust, in communities they already belong to, with a message that makes them feel like they discovered something rather than being sold something. We know exactly which communities those are, exactly how to reach the key voices inside them, and exactly what to say to turn a curious endurance athlete in Tokyo or Berlin into a registered EQRUN participant. We have done this across every industry. The playbook for yours is already in our heads.
Corporate Sponsors and ESG Investors
ESG investment in the Middle East is growing faster than almost any other category right now. But the companies sitting on ESG budgets are not scrolling Instagram looking for projects to back. They are receiving carefully crafted outreach from people who understand their priorities, speak their language, and make the ask feel like a natural conversation rather than a pitch. That is our LinkedIn outbound formula. We have used it to open doors at companies like Cognizant, Adobe, and Fidelity for our clients. We apply the same system to finding the right sponsors and investors for the Greening Project, with messaging that positions it as the ESG opportunity of the decade in the region.
Saudi Government Stakeholders
Government relationships are not built through websites or campaigns. They are built through strategic positioning, the right introductions, and showing up with a story that makes the government's job easier. Our job is to make your project so clearly aligned with Vision 2030 and the Saudi Green Initiative that when the right people in Riyadh look for a private sector partner they can point to as a flagship example, your name is already in the conversation. We know how to build that kind of positioning and we do it through content, outreach, and direct introductions, not through waiting to be discovered.
International Media
Media coverage does not happen by sending press releases. It happens when a journalist receives a story that is so specific, so timely, and so well-framed that saying no would be a mistake. We write those pitches. We know which outlets cover adventure and exploration. We know which journalists have written about Saudi Arabia's transformation. We know which editors are actively looking for stories that sit at the intersection of sport, sustainability, and the Arab world right now. We go directly to them with a story that is already half-written in their heads. That is how you get in National Geographic, Al Jazeera, BBC Sport, and the international outdoor press, not through luck but through precision.
FIFA 2034. Expo 2030.
Qiddiya. NEOM.
Saudi Arabia is building itself into the global capital of sports and adventure tourism and every serious operator is trying to get in position right now. A registered company means you are on the right side of that table. A marketing engine means the right people know who you are before they even sit down with you.
That combination is what we are offering.